Track. Know. Scale.
One platform for your entire sales: your own measurement, an AI analyst, ad control for Google and Meta, visibility, landing pages, CRM and mailing.
The analytics tool counts differently from the ad account, the CRM does not know where a lead came from, and the cookie banner knows nothing about either. weTrace measures once – and every module works with the same number.
Everything on one data model – built on our own first-party tracking.
Measure first, then grow, then sell. Every stage builds on the same data – and unlocks with a plan. So you see at a glance what you get.
How many visitors do you really see – and what do they do?
Where does budget work hardest – and who recommends you?
How do visitors become customers – without five more tools?
Every stage includes everything from the one before.
Every line here follows from a feature – not a promise. What you then know, see or can decide.
Numbers alone change nothing. weTrace continuously evaluates ads, Radar, SEO and tracking and puts concrete recommendations in front of you – with a reason, the expected impact and action after your confirmation. Afterwards weTrace measures whether the recommendation worked.
Ask in plain language – WYSR explains your numbers so they make sense without prior knowledge: result first, technical terms in brackets, with the source and, where it is unambiguous, the period from your workspace’s data. It speaks up in the app when something tips over, sends you and your team (owners, admins, members) an executive briefing every Monday – both switchable off in your profile – and acts only as far as it is set up to.
Traffic and conversions, depending on your plan also ads, Radar, funnels and CRM – every data answer with its source and, where unambiguous, the period.
On critical outliers, strong week-on-week changes, silent tracking and data sources that stopped delivering. In the app for you and your team (owners, admins, members), at most once a day per workspace, switchable off in your profile.
Every Monday morning, the week at a glance.
Checks public and school holidays too, once your German state is set – as a coincidence in time, not as proof.
Result first, technical terms in brackets. Want more depth? Switch on expert answers for yourself.
WYSR never acts further than it is set up to. We set the ceiling for the whole workspace together with you, and for yourself you can make WYSR stricter at any time.
Kill switch for the whole workspace. Anything that touches your ad account is off out of the box and takes two clicks.
“No promises. Only proof.” is not a claim for us, it is how the software behaves. Four rules that apply everywhere in weTrace:
Dashboard or AI answer: the data source is always shown, in dashboards also period and filters. What is not backed up is not claimed.
What was observed and what a model estimates never share one number. Estimates come with an interval.
Whatever weTrace changes in ad accounts, CRM or funnels is logged – with person and time. The four automatic WYSR steps (task, task status, CRM note, lead tag) and tasks created via the “Create task” button can be undone.
Declined tracking, bots, silent pages: weTrace shows what is missing instead of smoothing the curve.
weTrace connects spend with real leads, spots where budget burns and puts the right fix in front of you as a recommendation. Only your click puts an action into effect, within your limits. No tab switching, with a log and undo.
Safety belts built in:
Bots inflate reach, depress conversion rates and distort ROAS – and they fill forms with spam. weTrace checks every session across several layers, takes machines out of every metric and, if you want, turns them away.
Browsers that report being remote-controlled, and typical traces of known automation tools.
VPN, proxy, data centre, hosting: origins no human has stand out.
Clicks, scroll depth, duration and page views: too short, no interaction or no end – usually visible at the end of the session.
Known crawlers such as GPTBot or Applebot are flagged. weTrace shows AI assistants separately – they are often welcome visitors.
What weTrace measures on your website sits in its own database, just for you, in Germany and Switzerland. The cookie banner is included. Visitors who decline are only counted anonymously. The data is yours. Your own server is available as an add-on.
Our own cookie banner, cookie scanner and consent statistics – with a bridge to other consent tools. Every gap shows up visibly in the signal balance.
Data is collected on your domain and processed in our own infrastructure. Anyone who declines is only counted anonymously – without a profile.
Automated traffic is detected, filtered from every metric and, if you want, rejected in the tracking script itself.
Sign in with a passkey, an authenticator app with backup codes or an email code. Sessions live in HTTPOnly cookies.
Signed-in users export their data in their profile, everyone else writes to the privacy contact (Art. 15 and 20 GDPR). Accounts and workspaces can be deleted by their owners.
You create and sign the data processing agreement in the app – the countersignature comes straight back.
The setup assistant takes you from the script to your first conversion. You always see how far along you are. Your cookie banner can stay.
Everyone works with the same numbers – but each person sees what they need first. In your team (from Growth) you assign Owner, Admin and User – and “read only” for users.
What does our marketing really deliver?
WYSR · Signal balance · Forecast
Where will the next budget work?
Ads · Radar · Reports
Which lead is hot?
CRM · Bookings · Messages
Who may see what?
Team · Dashboards · Connect (from Enterprise)
weTrace reads your ad accounts and data sources and puts its own measurement next to them. From Enterprise, Connect sends events to the apps you already use, and the MCP server lets you query your ads numbers from Claude or ChatGPT.
Every plan includes everything from the one before. Pay yearly and save 20%.
Stage 01
Your own measurement, the AI analyst and consent for one website.
Price per month: €900 · Per month, billed yearly: €720
Stages 01–02
Control your advertising and keep your visibility in search and AI in view.
Price per month: €1,800 · Per month, billed yearly: €1,440
Stages 01–03
Plus your entire sales process in the same system.
Price per month: €2,700 · Per month, billed yearly: €2,160
All stages
No visitor limit, plus Connect and SMS, for several brands or markets.
Price per month: €3,900 · Per month, billed yearly: €3,120
All prices per month. Add-ons for every plan: weTrace Consulting (€1,200 per month), a dedicated server (€499 per month) and further suites on request.
weTrace gives B2B companies control over their sales — from ad to deal. Its own measurement, ad control, visibility in AI assistants, landing pages, CRM and mailing in one platform. WYSR answers your questions about the numbers in plain language. All modules
Yes. weTrace suggests actions with a reason and the expected impact, then checks whether they worked. It evaluates Ads, Radar, SEO, competition and measurement. Recommendations
WYSR is the AI analyst in weTrace. It answers questions about marketing and sales in plain language. Every data answer names its source and, where unambiguous, the period. WYSR explains technical terms in brackets. Want more depth? Switch on expert answers for yourself. WYSR
Radar measures that. Every week it asks AI assistants such as ChatGPT the same questions and checks whether and how your brand is named. You see mentions, share of voice and the sources cited. Radar
weTrace is built for privacy. Whether your use is legally sound is for you and your data protection adviser to assess. That includes measurement on your domain, consent per vendor and a DPA with countersignature. Privacy and security
weTrace costs €900 (Core), €1,800 (Growth), €2,700 (Scale) or €3,900 (Enterprise) a month. With yearly billing you save 20% and pay €720, €1,440, €2,160 or €3,120 a month. Pricing
Yes. weTrace measures your visitors itself, with its own script on your domain. You need no second analytics product. If you like, keep GA4 next to it as a data source. weTrace vs Google Analytics 4
GEO stands for generative engine optimization. It is about how visible your brand is in the answers of AI assistants. Radar measures it and shows what you can improve. Radar
Measurement data usually lives in its own database per workspace in Germany and Switzerland. weTrace processes accounts, leads and consent records in Switzerland (EU adequacy decision). With the dedicated server add-on, measurement data lives on your own server in Germany and Switzerland. The privacy policy lists the sub-processors. Where your data lives
Yes, both: through rules, every action after your approval. Rules propose only within your limits, such as the budget cap and the daily limit. Every change can be rolled back. Ads
weTrace scores every session with its own algorithms and catches bots that skew your numbers. Bots and suspicious sessions count as visitors in no metric. weTrace shows AI crawlers and AI assistants separately. Bot protection
Through the waitlist. You enter your work email, confirm it with a code, and weTrace gets in touch as soon as your access is ready. Waitlist
weTrace is opening access step by step. Join the waitlist – we will email you as soon as your access is ready.